About the Founder
Welcome to the home of the KEEN MOUSE Model™, a life-changing framework designed by Saji John, an internationally experienced Corporate Trainer, Psychologist, Mentor, and Talent Development Expert with over 20 years of professional experience in various industries in different countries. He holds Master’s degrees in four different disciplines, including Psychology, and is the visionary Director of Keenbrain Solutions Pvt. Ltd.
His work blends deep academic insight with real-world experience, empowering children and professionals alike to thrive with purpose and personality. The KEEN MOUSE model is one of his flagship contributions to the world of personal transformation and professional growth.
The KEEN MOUSE Model is a symbolic framework for teaching personality and performance development. Inspired by his deep belief that powerful learning happens through metaphor and simplicity, Saji John chose the image of a mouse — small, swift, intelligent, and purposeful — to represent how we move through life.
“A mouse may be small, but it’s always alert, always moving forward, always adapting. That’s what success looks like in life.” – Saji John
The model was born out of real mentoring experiences, academic wisdom, and a desire to help people understand personality and personal growth in a memorable, joyful way. Designed under THE KEENBRAIN brand, it simplifies complex life skills into meaningful metaphors using a mouse.
This model integrates essential values, attitudes, skills, and processes to cultivate personal and professional growth. The mouse face symbolizes key aspects of an individual’s personality development, while the mouse body parts represent the core foundations for success.
Who we are
The KEEN MOUSE Model™ is a proprietary framework developed by Saji John, THE KEENBRAIN® for personality and performance development. It uses the metaphor of a mouse’s body to represent the key values, behaviors, and skills required for personal and professional success. The model is designed to be simple, symbolic, and practical, suitable for both children and adults.
| Mouse Part | Represents |
|---|---|
| One Ear | Vision – Seeing the future, clarity of direction |
| Other Ear | Mission – Purpose, reason for action |
| Face (Eyes, Nose, Mouth) | 4 Core Values – Professional and Personal |
| Head with Hair | Behavior – Daily actions, mindset, and character |
| Body | KSA – Knowledge, Skills, Attitude and KUL Know–Understand–Love(Competent, Adaptability and Structured Thinking) KEENBRAIN THINKING MODEL |
| One Leg | Forward Movement – Growth, progress, proactive steps |
| Other Leg | Emotional Intelligence – Self-awareness, empathy |
| Right Hand | Receive, Seek, Search, Ask – Active learning and curiosity |
| ✋ Left Hand | Retain/ Reject/ Clear – Discernment and critical thinking |
| Tail | Networking – Building relationships for growth |
Keen Mouse Framework Overview
Each part of the KEEN MOUSE structure represents essential elements of personal and professional excellence:
MOUSE FACE – The Core Elements of your personality
MOUSE BODY – The core elements of your performance
The core elements of your performance
- Competent – Do things well
- Adaptable – Adjust to change
- Structured Thinking – Make logical decisions (Keenbrain Thinking Model)
- Know, Understand, Love (KUL) – Engage with heart and mind
The KEEN THINKING Model or KEENBRAIN THINKING Model is an original, structured model developed under THE KEENBRAIN® brand. It’s a proprietary thinking framework created by Saji John , designed to guide both children and professionals through:
Creative Thinking
Critical Thinking
and a Step-by-Step Decision-Making Process
It stands out for using a Diamond Structure with six color-coded steps:
�� Orange – Goal Setting
�� Blue – Information Gathering
�� Red – Effective Communication (RECC)
�� Green – Exploring Opportunities
⚫ Black – Identifying Risks & Negatives
�� Yellow – Final Thinking Outcome
LIMBS – Action, Stability, and Balance
Each limb symbolizes unique areas of growth, action, and awareness.
Left Hand – Reject, Review, Refine.
Leg One – Forward Movement
Leg Two – Emotional Intelligence
Right Hand – Receive, Ask, Seek & Knock
TAIL – Growth Through Networking
The mouse’s tail, symbolized as a 180-degree arc, represents:
Peer learning and mentorship for growth
Strategic networking
Collaboration
Relationship-building
Core Functions of the Model
Personality: Represented by the face and head (Goals, Mission, Values, Behavior)
Performance: Represented by the body (Competent, Adaptability, Structured Thinking, Know–Understand–Love)
Actions & Growth: Represented by limbs and tail (EI, Forward Motion, Seeking, Networking)
About THE KEENBRAIN
THE KEENBRAIN is a purpose-driven platform dedicated to building essential life and career skills across age groups. Through engaging programs and models, we focus on skill development, professional development, structured thinking, emotional intelligence, leadership, and personal growth
About the KEEN MOUSE Model™
The KEEN MOUSE Model™, created by Saji John, is a visual and symbolic framework that breaks down personality and performance development into practical, teachable elements. It is a unique framework that represents every key aspect needed for success, linked with a metaphorical mouse.
The key qualities of a mouse that inspired the model:
🐭 1. Curiosity
Mice are naturally inquisitive and always explore their surroundings.
This represents the “Seek, Search, Ask” trait in the KEEN MOUSE right hand.
🧠 2. Awareness & Alertness
A mouse is always alert, with sharp hearing and quick reactions.
This supports the symbolism of Vision (one ear) and Mission (the other ear).
🚀 3. Agility & Quick Action
Mice can quickly change direction and adapt to threats or obstacles.
Mirrors the Adaptability and Forward Motion represented by the legs.
💡 4. Problem-Solving Instinct
Mice learn paths and find solutions to reach food or safety.
Reflects Structured Thinking and KUL (Know, Understand, Love) from the model’s core.
🤝 5. Networking & Social Behavior
Mice thrive in communities and have structured interactions.
This aligns with the 180° Networking for Growth (tail).
❤️ 6. Survival Through Sensing
Even though small, mice survive through intelligence and emotional response.
Symbolizes Emotional Intelligence and Critical Filtering (left hand).
🎯 7. Small Yet Impactful
Mice are not large or loud, but they leave a big mark wherever they go.
Reflects the KEEN philosophy: You don’t need to be big to make a meaningful impact.
Applications of the KEEN MOUSE Model
The KEEN MOUSE Model™ benefits various groups, including:
